PEDDADA® was established in 1999: the esthetic vision of its founder, Raju Peddada. The high-end consumer-designer brand's manifest mission is to create products for the most discerning aesthetic connoisseurs, savants, and collectors that appreciate originality, rarity, and most of all the experience of spiritual alchemy in uncompromising quality and aesthetic, in its function. The brand prides itself in the creation of product concepts that are singular in function and aesthetic, unavailable anywhere else. Every design is handcrafted, in strictly limited editions, and restricted by materials (especially leather) and the time it takes. The brand invests in modern, as well as proven ancient techniques to preserve and sustain the processes perfected through generations.
PEDDADA's previous six catalog releases are a testament to not only design authenticity, but rare design and market events. The products are not fabricated anymore due to the exponential increase in prices of raw materials like silver and New Zealand Wool, whose prices went up by eight times within a span of eighteen months, as well as air freight costs. For your enjoyment, you can view the history of PEDDADA designs in our old catalogs: